So it wouldn’t surprise me if you’ve seen something on your social media feed(s) about the Tati Westbrook and James Charles drama.
Now to anyone over the age of like, 20, the feuds between YouTube celebrities may not be something you follow…
But, since these people ARE entrepreneurs, business leaders, and hard-working makeup company owners too…this really interested me!
In case you need a recap of what happened:
Basically, both Tati Westbrook and James Charles are makeup artists who make a living on their videos and brands. Tati was basically James’ mentor, helping him for several years, and basically making him into what he is today!
So after James promoted vitamins from a brand that was a rival of Tati’s, she felt totally betrayed! Here she was, helping him to fame, and he would rather help her competitor?
For James’ side of the story: he says he felt obligated to promote the brand, because they paid for a security detail that helped him feel safe from stalker fans at Coachella!
So then, Tati Westbook made a 43-minute long video detailing a lot of accusations against James Charles, and bad things he’s done, and he lost more than 3 million subscribers!! Tati, on the other hand, gained 4 million! (However, James issued an apology video and is starting to gain some of those subscribers back.)
Are you still thinking, “Who cares?” Well, even if you haven’t heard of this feud and you think the drama is silly, now you know that there are lots of people who are very invested!!
Which, in the end, can result in the destruction of not only a friendship…but a career too!
I think sometimes people don’t understand that the makeup industry is very meaningful and impactful in our society. It’s a multi-billion-dollar industry, and one that means a lot to so many people who want to feel more confident and artistic!
So, some people wondered why the news was reporting on this instead of focusing on more important issues…
But this IS an important issue in the entertainment and beauty industries! I’m glad the media is giving it “full coverage,” if it’s important to makeup fans who enjoy following their fave makeup entrepreneurs!
And personally, of course, I’ve got a vested interest in the idea that your business values should reflect your personal values!! By that, I mean, I am so honored to support a company that uses real science and a real desire to help people not only enhance their appearance but make them more CONFIDENT…whether it’s their wedding day or any day!
As an entrepreneur in the beauty industry, I have the amazing opportunity to help OTHERS rise up and guide them through building their business to. But, anyone who’s interested in working with me has to be dedicated, persevering, and hard-working!
When I can introduce someone else to my world — my free and flexible lifestyle that I wouldn’t change for ANYTHING — and help THEM achieve that lifestyle too…there is no better or more victorious feeling! And so, even if James did go behind Tati’s back, at least Tati still has the joy of knowing she was able to help make James who he is today, and create his dream life and career!
And hopefully the two of them can work it out, because even though I’m not personally so into all of this “Tati Westbrook and James Charles drama”…